4 reasons your business should use WordPress

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Since WordPress was first launched, it has grown from a basic blogging tool to one of the most dynamic content management systems on the market. WordPress now accounts for 26% of all sites on the web. Known for it’s ease of use and flexibility, it’s no wonder it is the most popular CMS tool, making up for 59% of CMS based sites.

Due to the fact that WordPress started out as a blogging platform, it is often overlooked as a worthy backbone for large, commercial websites. There are several other common misconceptions that add to this such as..

  • ‘it’s open source and therefore insecure’
  • ‘it’s free, and therefore an inapt framework for professional projects’
  • ‘it’s not scalable’

Well – as a senior WordPress developer, I’d like to put a pin in some of these fallacies whilst highlighting some of the reasons why WordPress deserves more credit than others feel it does as a large scale CMS.

 

  1. It’s user friendly

I could go on about how easy WordPress is to use out of the box as an administrator but more importantly – it’s easy for the end user to manage. However, it’s important I attach a huge disclaimer to that statement. Each site is set up differently where it’s a developers job to customize the backend of WordPress in order to facilitate all of the customizations the client may require. A well-built WordPress backend will allow a manager/editor to change content with ease.

  1. Its massive community

WordPress is backed and supported by hundreds and thousands of contributors from around the world. The fact that its code is made publically available is an advantage in that it allows so many different minds to make the platform better. However on the flip side, because it’s code is out there in the open, it’s vulnerabilities can be exploited when in the wrong hands. But like any big-time operator on the web that attracts attention, it is and always will be an ongoing battle between software developers and no good doers.

A site that’s not set up and administered correctly increases the risk of it being compromised. It’s extremely important that the developer who administers your site has taken the appropriate security measures to mitigate any risk of exploitation (eg ensuring your version of WordPress and its installed plugins are always up-to-date)

  1. It’s scalable

Whilst WordPress sites range from small, basic blogs to large, high end projects, unlike some popular opinions, WordPress is certainly scalable. The platform allows for endless additions of themes and plugins and can even support multi-sites where add-on projects can be managed from within the single WordPress dashboard. Before we’re knee-deep in technical jargon, I’ll stop there and suggest some brands who are all using WordPress to power their websites.

  • Microsoft
  • CNN
  • Sony
  • Logitech
  • Disney
  • Xerox
  • Forbes
  • CBS New York

 

Hopefully that list puts any doubt aside that WordPress is no mickey-mouse platform (unless you count the Disney site) and the likes of these players would certainly ensure their web technology is scalable.

 

  1. It’s cost-effective

WordPress is 100% free. Quite frankly, the fact that you pay nothing to leverage what is an amazing platform deserves no explanation. However as you have probably realized from this post if not before, to set it up the right way does come at a cost.

 

Hopefully this has given you some insight into the advantages of WordPress and debunked any theories that the platform isn’t suited for commercial projects. I’d recommend WordPress as an effective and reliable CMS for any business whose aim is to establish a public presence online.