Cruise N Groove 2018

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With over 30 live acts, Cruise N Groove 2018 features Rock and Roll King Elvis Presley’s best tribute artists in the world for an array of concerts showcasing Elvis through the years. Together with concerts from more blockbuster legends of the era, this once in a lifetime experience will take its passengers on a trip down memory lane. Pink Panda Digital Solutions was contracted to aid in branding, digital creative and establishing an industry leading online presence for Cruise N Groove 2018 for its release. It was our first task to design the brochure for the cruise, selling the message of a fun, passenger interactive music holiday experience like no other.

With the website serving as the primary online information hub for the cruise, it was vital Pink Panda portrayed all the relevant cruise information whilst facilitating a custom online booking system. All this needed to be done while being both visually enticing and brand consistent with the established creative in the brochure.

Based on the data from previous cruise Choose Your Cruise sites, over 55% of Choose Your Cruise web traffic originated from mobile sources. This placed a great importance on the overall responsiveness of the site and user-friendliness for mobile/tablet users. At Pink Panda, we promote a 'mobile-first' approach to our site design where the user experience for handheld devices is the number one priority, in conjunction with more traditional platforms.